Putting Together A Killer Piece Of Copy 

 Producing effective White Papers shouldn’t be a difficult thing to do. Once a copywriter understands all the ins-and-outs of the product or service he’s writing about … the industry he’s writing for … who he’s writing to … and what the papers are intended to accomplish … then all that’s left to do is put all the information together and come-up with a killer piece of copy. Sounds simple right?

Well, not quite.

Although that is a general criteria for writing-up a quality set of White Papers, there is a lot more to it than just those simple steps. There’s also an issue-related headline that addresses your market’s concerns. As well as a special limited-time offer as an incentive to generate more leads. A USP(if one is applicable)to give your product or service an edge over all others.


And Then There’s All That Research

 Coming-up with the essential content for writing-up a quality White Paper that clearly and concisely educates the market requires a lot of research and understanding of the fundamental principles that the industry being written about entails.

A copywriter’s work consists of 90% research and 10% writing. The saying that “knowledge is power” is definitely applicable here. Essentially, the more information a copywriter gathers offers him a greater volume of industry related knowledge that can be designed to offer effective solutions to many existing problems.


But What The Hell Does Dirty Harry Have To Do With This?

 For the most part, White Paper are usually too long and boring to read. They’re generally mundane and monotonous. They lack the vigor and energy such as contained in an hyped-up sales letter designed that makes the average consumer draw his wallet out of his pocket faster then Clint Eastwood could ever pull-out his 44 Magnum from its holster.

 Therefore, for industry experts and professionals who look to promote and improve their current businesses …  White Papers need to be informative, up-to-date, concise, and interesting to read. Written to educate the industry on new state-of-the-art technologies developed to improve efficiencies and productivity, while offering solutions to industry concerns.


A Friendly And Professional Attitude

 Generally, White Papers are very technical and bland, but they don’t always have to be that way. Salesmanship should be no different on paper than in person. Whether they are introducing a new line of bottle capers, heat-resistant materials for disc brakes, or a self-locking wing-nut … a copywriter’s words should be interesting and appealing to real people that depend on your products or services. People who deserves to be addressed with a friendly and professional attitude while you offer incentives to “come again”.

In short … a well written White Paper should,

  • contain a powerful attention grabbing headline … that targets industry related issues.
  • directly address the concerns of the industry … while offering powerful and effective solutions.
  • offer relevent and up-to-date information that educates and enlightens your market about new and progressive developments … that help individuals make better informed business decisions. 
  • reflect an image of sophistication and professionalism … while developing an image and a name that everyone can trust.   

 Don’t let just any copywriter write your White Papers for you. Choose a professional who understands the needs of the industryand the people who make it all happen. “So go ahead and make my day”. Contact me today. 


For my Copywriting Services, simply click “here“ to Contact me.